What is up with RIM?
RIM is one of the leading technology companies in Canada and one of the largest employers in Waterloo. There are a few strategic mistakes that seem obvious in hindsight, but it is easier to list them now than to predict in advance. RIM is losing market share in North America, but surprisingly the execs were focusing on developing markets for growth. Obviously, profit margins from developing countries are minimal when compared to the lucrative NA market. RIM’s strength is in the enterprise market. The primary growth is happening in consumer market, but RIM has had trouble gaining traction there. RIM will continue to rule the enterprise for now, because changes come at a slow pace there. Still, the consumerization of IT is the biggest threat for RIM in this area. The current instability doesn't help them advance in enterprise either. RIM is losing the high end smart phone market which is ruled by Apple and Android devices, but instead is happy with the wins in mid-low end ...